The Great Depression Was The Single Most Devastating...

The Great Depression was the single most devastating economic catastrophe that had resounding effects and consequences on people all over the world. Did the various expansionary monetary policies employed by the Fed help the US pull out of the Great Depression during the Hoover administration? What was done differently after Roosevelt became president? Many economists and historians have argued that the misguided monetary policies during the Hoover administration including the mistiming of interest hike, allowance of the decrease in national money supply and reluctance in expansionary monetary policies due to the maintenance of the gold standard were contributive to the length and severity of the Great Depression. Several estimates from various models have suggested that the mistakes made in the monetary policies during the same period contributed to around 20 to 70% of the decline in real output during the Hoover administration (Fishback, 2010, pg 386). After the Roosevelt administr ation took control in 1933, recovery began primarily due to the abandonment of the gold standard and the appointment of Eugene Black as the Chair of the Federal Reserve. This argument is backed by numerous case studies, economic models, and research papers. Researching these two questions would provide a deeper insight into some of the monetary policies implemented today and also make sure that history doesn’t repeat itself. Facts presented below supports the argument on how the Fed’s monetaryShow MoreRelatedAlthough there has not been a consensus on an exact causation —due to its global nature—there has600 Words   |  3 Pagescrisis (the Great Depression), many scholars acknowledge that before this cataclysm struck, the preceding economy did in fact experience a â€Å"boom† period. Most critics are also in accordance that the trigger of this crisis had to involve the subprime mortgage bubble—which collapsed in the United States—how ever, that alone could not represent the exact causality of this crisis. Just as in the Great Depression, there were a variety of contributing factors that resulted in this financial catastrophe. DespiteRead MoreThe Legacy Of The Great Depression864 Words   |  4 Pagesenjoyed many incredible expansions and economic booms with little recourse, for the most part. These prosperous times have often been in the wake of the most devastating of times for other nations. However, even a nation as wealthy and strong as the United States could not escape the incredible grip of the Great Depression. No other economic collapse has ever been as severe or as impactful as the Stock Market crash of 1929. This single event would spark the most trying time in this country’s historyRead MoreThe Effects Of The Great Depression4304 Words   |  18 PagesPaper 2: The effects of the Great Depression By: Christa Dorvil Paper 2: The effects of the Great Depression By: Christa Dorvil Modern World History Instructed by Dr. Stephanie Laffer Miami International University of Art and Design Abstract Never had the flaws of capitalism been so evident or as devastating as during the decade that followed the outbreak of the Great Depression in 1929. All across the Euro-American heartland of capitalist world, this vaunted economy systemRead MoreCollapse Of The Great Depression2285 Words   |  10 PagesAbstract Never had the flaws of capitalism been so evident or as devastating as during the decade that followed the outbreak of the Great Depression in 1929. All across the Euro-American heartland of capitalist world, this vaunted economy system seemed to unravel. For the rich it meant contracting stock prices that wiped out paper fortunes almost overnight. On that day that the American stock market initially crashed (October 24, 1929), eleven Wall Street finances committed suicide, some by jumpingRead MoreThe History And Challenges Behind The American Immigration Policies3410 Words   |  14 Pagesacknowledged that their immigration goal was to constrain and bring an end to the process of immigration. Many American citizens assumed that immigrant groups were not suitable enough to fit into the American culture due to their ethnic backgrounds. Daniels, who was sensitive to the role of ethnicity and its guidance in shaping the American immigration policy, gave a different perspective to consi der. Throughout the novel, he demonstrated how the immigration policy, which was built on unfounded assumptionsRead MoreThe Legacy Of The Great Depression3599 Words   |  15 PagesThe election of 1932 focused primarily on the Great Depression, the recent economic crisis that had swallowed the nation. At this time, thirteen million people were unemployed and 774 banks were shutting down annually. Economically unstable, Americans turned to Franklin Delano Roosevelt who claimed, â€Å"better days were ahead† with his New Deal reformation. He promised economic â€Å"recovery, job creation, investment in public works, and civic uplift† (Harvey 88). Immediately upon entering the white houseRead MoreWeimar Republic Essay2407 Words   |  10 Pagesthe ascent of Hitler’s National Socialist German Workers Party into power on January 30, 1933. Various conflicting problems were concurrent with the eventuation of the Republic that, from the outset, its first governing bod y the socialist party (SPD) was forced to contend with. These included the aspect of German imperialism, the unresolved defeat of 1918, financial collapse and the forced struggle against the activities of the National party as well as inflation. Other factors which influenced theRead MoreEssay on The New Deals Failure to Aid African Americans5224 Words   |  21 Pagesattempts to ensure economic prosperity and racial equality. During the nearly seventy years after the conclusion of the Civil War, the United States faced a series of economic depressions, unmotivated Congress, and a series of mediocre presidents. With the exception of Teddy Roosevelt, few presidents were able to enact anti-depression mechanisms and minimize unemployment. The America of the 1920s was a country at its lowest economic and social stature facing a terrible depression and increasing racialRead MoreDollar to Fall as World Currency12311 Words   |  50 Pagescontroversial, and may be offensive to some audiences. Viewer discretion is advised. Hello. My name is Porter Stansberry. A little over ten years ago I founded Stansberry Associates Investment Research. It has become one of the largest and most recognized investment research companies in the world, serving hundreds of thousands of subscribers in more than 120 countries. You may know of our firm because of the work we did over the last several years – helping investors avoid the big disastersRead MoreEco-Buddhism7194 Words   |  29 Pagesreason, but by internal forces of sociobiology and psychology. Human instincts have destructive as well as benign aspects. As much as we may celebrate our art, scientific knowledge or altruism, we can no longer ignore the truth that we are also ‘the most dangerous animal’.   Humans are opportunistic, as are all higher animals, and characteristically greedy. Our high intelligence confers the capacity to manipulate others to accumulate power or resources. We are quite easily trained into violent forms

Essay about South Africa - 906 Words

South Africa is a place of hurt, heart, and change. Over the years, South Africa has either been through rough times in the traditional tribal part, or being descriminated because of their color of skin. South Africa has two major tribal groups; The Nguni/South Ndebele, and the khoi/San. The South Ndebele, together with the Zulu, Xhosa and Swazi, belong to the South Nguni ethnic group. In the case of the South African Ndebele group, the area is the Southern part of South Africa. Here, they have lived, worked on farms, and hunted for generations. They are a very communal tribe. They work together, share together, help each other out, and hunt with each other. This group is very dependent on all of their†¦show more content†¦Cape Town became a major port as a way station for the Europeans. The colonists were mostly farmers and cattle herders. They became known as the Boers. They developed their own culture and language (Afrikaans). In the 1770s, the Boers encountered the Bantu, who were migrating. The Nguni Bantu clans settled between the Drakensberg Mountains and the sea. The Sotho clans settled in the interior, north of the Cape Colony. The 19th century competition for land led to the conflict between the Bantu clans, which led to the boer war, 1899-1902. Hundreds and thousands died during the wars, entire clans disappeared and it resulted in the creation of many Bantu nations. Now they are unable to communicate with each other, and now they dont have any power to stop the Europeans. British forces twice occupied the Cape region, in 1795 and 1806. In 1814, toward the end of the Napoleonic Wars, Great Britain purchased the Cape Colony from the Dutch for 6 million Britidh pounds. After 1820 thousands of British colonists arrived in South Africa, and they demanded that English law be imposed. English became the official language in 1822. The Khoi/San were given protection, and slavery was abolished in 1833. When the Dutch, or the Afrikanns found out that slavery was ebolished they got angry, because they thoght that the Bilble said that black people were supposed to be slaves, which thenShow MoreRelatedSouth Africa 1004 Words   |  5 Pages South Africa is known to be successful after the Apartheid but it really wasn’t. The South African Revolution also known as the time of the Apartheid took place during 1908-1994. It was a long struggle for the Africans, which included riots, protests, segregation and physical pain. During the period of the Apartheid, blacks were not treated with equal respect to the whites. They weren’t allowed to vote, hold office and the children couldn’t go to school with whites. It was a horrific time for blacksRead MoreSouth Africa812 Words   |  4 PagesThe history of South Africa encompasses over three million years. Ape-like hominids who migrated to South Africa around three million years ago became the first human-like inhabitants of the area now known as South Africa. Representatives of homo erectus gradually replaced them around a million years ago when they also spread across Africa and into Europe and Asia. Homo erectus gave way to homo sapiens around 100,000 years ago. The first homo sapiens formed the Bushman culture of skilled hunter-gatherersRead MoreSouth Africa3003 Words   |  13 PagesSouth Africa South African landscapes provide us with the lush greens of the jungle, the dry grass of the savanna, the majesty of the mountains, the eroded clay of the desert and the high-rise mortar of the city. A filmmaker can find there any background desired as the scenery for his motion picture, but variety is not the only true value of the African landscape. Here we find the lush, well tended greens that represent the wealth and control of the Europeans who have invaded the country; theRead MoreA better South Africa for the new South Africa Essay625 Words   |  3 PagesA better South Africa for the new South Africa The Apartheid struggle is not an anecdote about a few black people that lived under a suppressive government; it is a story about millions of black people who suffered tremendously under the oppressive classification system of the National Party. It is a story about bloodshed, suffering and tears. It is a story that serves as a painful reminder of the extent that a group of people would go to ensure that the purity of their race was conserved. The ApartheidRead MoreSouth Africa Essay1004 Words   |  5 PagesSouth Africa is a nation with a wonderful and varied culture. This country has been called â€Å"The Rainbow Nation†, a name that reflects the diversity of such amazing place. The different ethnic and cultural groups of the South Africa do, however, appreciate their own beliefs and customs. Many of these traditions, besides African culture, are influenced by European and Western heritage. The complex and diverse population of the country has made a strong impact to th e various cultures. There areRead MoreThe Apartheid Of South Africa Essay788 Words   |  4 PagesSouth Africa, after experiencing the apartheid, is trying their best to overcome the apartheid. Now, the country even has its own leader. He is Jacob Zuma. It is already his second term as a president.( News, B. (2016, August 5)) The country went over a lot of things, and the history of democratic political system is not very long for them. English and Dutch colonized South Africa in the seventeenth century. After South Africa got its independence from England, Afrikaner National Party became a majorityRead MoreThe Apartheid Of South Africa1750 Words   |  7 Pagesfirst black President of South Africa. Referred to as the living embodiment of black liberation, Mandela specifically fought against the government system of South Africa known as apartheid (Lacayo, Washington, Monroe, Simpson). Apartheid is an Afrikaan word meaning apartness and was a system of racial segregation for the South African people from 1948 until F.W. de Klerk became president in 1991. Although Nelson Mandela was both literally and metaphorically imprisoned by South Africa’s racist ideologiesRead MoreApartheid in South Africa711 Words   |  3 PagesRacial discrimination dominated South Africa in 1948, and this was further witnessed when the ruling party made the discriminatory apartheid policy into law, in the same year (Pfister, 2005). The Afrikaans word, which literally translates to racial discrimination ‘apartheid’, was legislated and it started with the Dutch and the British rulers. The initiators of apartheid applied it to all social nature of the South African people. For instance, the majority of the population who were Africans wasRead MoreApartheid in South Africa1154 Words   |  5 Pagesend to Apartheid in South Africa because he was a believer in basic human rights, leading both peaceful and violent protests against the white South African Government. His beliefs landed him in prison for twenty-seven years, almost three decades. In doing so, he became the face of the apartheid movement both in his country and around the world. When released from prison in 1990, he continued to honor his commitment to fight for justice and equality for all people in South Africa. In 1994, Nelson MandelaRead MoreThe Segregation Of South Africa846 Words   |  4 PagesAfrica is a country with many differe nt government parties, each having its own legislation. Although much of the country is of the non-white population, the government officials in South Africa were all white. This lack of diversity within the government led to the establishment of racial segregation, the term used for this segregation was apartheid. Many of the issues that led to the eventual establishment of segregation stemmed from the 1913 Land Act, â€Å"marked the beginning of territorial segregation

ZARA’s IT for Fast Fashion Free Essays

2,777 million for non-operating (fixed), which is purchase of new POS terminals, wireless router and wireless Ethernet. If they use Windows or UNIX, total initial cost will be million or ;? 3,175 million, respectively. This may be a very costly for the company, but it is a direct expense, which means the cost will depreciate over the years. We will write a custom essay sample on ZARA’s IT for Fast Fashion or any similar topic only for you Order Now For example, the total operating cost for Linux, Windows, and UNIX will decrease to? KICK, and? KICK in the second year, respectively. The benefit of a new system will improve Sara’s efficiency, which will directly influence their revenue. With the smooth communication among the stores and the headquarters, Ezra can better predict the future needs of material, and save cost by hedging them at a low cost. The system will also allow them to make clothes prototypes at a quicker rate and get a faster response from the customers. Therefore, there will be more sales, less cost, more revenue, and ultimately more profit. I would recommend Ezra to upgrade their current system gradually. In the short ERM, there is no immediate need to upgrade the system. However, they need to make the changes over a long period of time. First, senior management should develop a formal IT department by hiring a COT to set decisions. Second, the new IT team should develop a strategy for the change. Third, they should develop a budget for implementing the whole upgrade. Once they have the strategy and budget in place, they should stop any more investments in the current systems and conduct a pilot test at one of their flagship store to collect data of its outcomes. Ezra should cake the investments in stages. For example, the current Pads used for ordering are inconvenient. They should be replaced with convenient equipment such as the PC’s. In addition, the Pads and POS are not connected. In order to improve the networking capabilities at each store, Ezra should switch from modem-based network to a broadband-based network. This will allow them to stay connected with the other stores as well as with the headquarters. POS terminals that operates on the outdated DOS system needs to be updated with a more modern and compatible operating system. As a result POS should have the customer based functionalities that will record sales, returns, exchanges, etc. POS system should also handle functions such as inventory control, purchasing, and receiving and transferring of products to and the new systems side by side, until the new system is operating smoothly. Finally, Ezra should use the internet to make online sales, and take advantage of the social media to promote itself. This can enhance their operations and ultimately increase revenue. Also, it will give them more competitive edge with the new competitors and the existing competitors. How to cite ZARA’s IT for Fast Fashion, Papers ZARA’s IT for Fast Fashion Free Essays Ezra, a trendy Spanish clothing retailer founded in 1975 by Manioc Ortega in La Curran. It is a flagship retail store of Inedited Group, a holding company that owns other fashion brands such as Misaims Audit, Berserk, Pull and Bear, Strabismus, Kiddy’s Class, and Shoo. The company still lives by the simple idea of Amoco Ortega to link customer demand to manufacturing and link manufacturing to distribution, which ultimately able to respond very quickly to the demands of targeted customers, who are young and fashion-conscious city dwellers. We will write a custom essay sample on ZARA’s IT for Fast Fashion or any similar topic only for you Order Now Inedited operates 1,558 stores in 44 countries, of which 531 stores are part of Ezra chains. Ezra generates a majority of Indies’s sales accounting for 73. 3%. Of the three departments inside Ezra, Women accounted for 60% of sales, with the rest evenly split between Men and Children division. In 2002, Inedited posted a net income of ? ¬ 438 million on revenues of ? ¬3,974 million, which is a net margin of 1 1. 02%. Overall, the company shows net margin continuously growing indicating profitable growth. As a result, the company’s earnings have tripled since 1996. To reach consumer’s demands quickly and accurately, Ezra established a recurring process of ordering, fulfillment, and design and management. Each section (Women, Men, and Children) of a Ezra store places an order to headquarters twice a week on the store’s PDP devices. The orders include both replenishment of an existing item and requests for a new items. Store managers determined replenishment quantities by walking around the store and determining what has been selling by counting garments and talking to salespeople. Fulfilling each store’s demands of clothes involves group of commercials from headquarters, who are responsible to match up the supply of finished clothes coming from factories to distribution centers then finally to the stores. The commercials works with two types of information – aggregated orders from all stores and the total supply of inventory in the distribution centers at the same point in time. Finally, Ezra introduces new design collections at the start of fall/winter and spring/summer buying periods. In addition to that, they continuously introduce new items throughout the year, allowing them to be ahead within the industry. Note: Detail information for design and management is in â€Å"Competition† Section). SUPPLIERS: Ezra owns a group of factories in and around La Corona to do the initial production of dyeing and cutting cloth. However, they sent out the cut fabrics that needs to be sewn into garments, to network of small local workshops (not owned by Inedited) in Galatia and northern Portugal, which guarantees quick turnaround time. Finally, the sewn garments are sent to a Ezra facilities, where they are ironed, inspected, tagged, and sent to a distribution centers. COMPETITION: Ezra faces competition from multinational clothing retailers such as Gap, HM, and Benton, Combined, these companies has over 200,000 employees, operating in 140 countries with net income of ? ¬1,067 million or a net margin of 15. 3%. What separate’s Ezra from its competitors is it’s unique approach to its marketing and business operation. Unlike its competitors, Ezra virtually does no marketing. The company place ads twice a year promoting sales and to announce the opening of new stores. As a result, their marketing expenditures average 0. % of revenue, instead of 3%-4%, which is typical for competitors. They also always make sure their stores are located in a city prime retail district and the prices for their items are established for the Spanish market. Prices for other countries is set at a fixed percentage of this baseline, taking into account distribution costs and market condition. Ezra also priorities time-to-market through vertical integration en abling them to constantly introduce new items throughout the year in a short period of time. In a typical year, Ezra introduces approximately 11,000 new items, were as its competitors average 2,000 – 4,000 items. Consequently, Ezra does not try to produce classics† clothes that would always be in style. They intend their clothes to have a fairly short life span. About 75% of the merchandise in the average store is changes over three to four weeks, resulting in their experience shoppers to visit the stores often to purchase the new items. Furthermore, Sara’s senior managers takes advantage of their employee’s intelligence and trust their Judgment in decision making. Store Managers are given responsibilities to deal with customers, contractors, landlords, and decisions in garments should be on sale at their individual stores. They place orders for the teems they think would sell, rather than simply accepting and displaying what headquarters decide to send them. Ezra has minimum invested in IT budget and has no formal process to set decisions for specific technology investments or projects. Usually senior management decides what new systems, if any, is required. Overall, there is very little Justification for IT efforts, which results in having no cost/benefit analysis for current and future projects. Also, Sara’s business model uses POS terminal that runs on an outdated DOS operating system, which is not supported by Microsoft. This makes the operations such as ordering, fulfillment, design and manufacturing, and in-store operations inefficient. They also use handheld Pad’s for ordering and for tasks such as handling garment returns to distribution centers and conveying information from headquarters to all stores. This causes redundancy. The POS terminals also makes it difficult to check in-store inventories, check inventories in other stores, and share information. The store managers would have to call to check for available SSW, which is a time consuming process. Finally, Ezra makes no use of the internet to make sales. The website is only there to maintain a presence. The issue for lack of internet sales is because the company’s distribution center is not configured for picking up small orders and shipping to consumers. And, it is complicated to handle returns of merchandise bought online. The challenges above shows where Ezra can make the use of proper IT/IS infrastructure. Currently, Ezra has continued to use their systems without any changes to it. However, they have the opportunity to improve its infrastructure by investing in new IT systems. This proper implementation can also provide great opportunity for Ezra to improve its value ham operations. Before Ezra makes any decision regarding the upgrade of their old information system, they need to analyze the costs and benefits of the new system. A new operating system such as Linux, Windows, or UNIX, it will allow Ezra to develop capabilities on the outdated DOS software for POS terminals. As they install the new operating system on all the computers, they need to consider the costs of each operating system. For example, Linux does not have one-time license cost, while Windows has a one-time license cost of ? ¬140 and UNIX of ? ¬160 per CUP]. Linux may offer the cheapest implementation costs for Ezra, but they have a higher ongoing costs, such as service contract cost that ranges from ? ¬10-? ¬150 per CUP]. To upgrade the system Ezra will also have to install new hardware and replace the old POS terminals. The cost of POS terminals is ? ¬5000 per store, which will also require installation of new cables, routers etc. The wireless routers and Ethernet cost, staff training cost, software installation and maintenance cost, and the connectivity cost per store, will also add to the upgrade costs. Overall, if Ezra decides to use Linux operating system, the total cost for the initial year will be ? ¬ 56 million. This includes ? ¬ 379 thousand of operating cost and ? ¬ 2,777 million for non-operating (fixed), which is purchase of new POS terminals, wireless router and wireless Ethernet. If they use Windows or UNIX, total initial cost will be ? ¬ 3,167 million or ? ¬ 3,175 million, respectively. This may be a very costly for the company, but it is a direct expense, which meaner the cost will depreciate over the years. For example, the total operating cost for Linux, Windows, and UNIX will decrease to ? ¬ 371 K, ? ¬ KICK, and ? ¬ ASK in the second year, respectively. The benefit of a new system will improve Sara’s efficiency, which will directly influence their revenue. With the smooth communication among the stores and the headquarters, Ezra can better predict the future needs of material, and save cost by hedging them at a low cost. The system will also allow them to make clothes prototypes at a quicker rate and get a faster response from the customers. Therefore, there will be more sales, less cost, more revenue, and ultimately more profit. RECOMMENDATIONS I would recommend Ezra to upgrade their current system gradually. In the short term, there is no immediate need to upgrade the system. However, they need to make the changes over a long period of time. First, senior management should develop a formal IT department by hiring a COT to set decisions. Second, the new IT team should develop a strategy for the change. Third, they should develop a budget for implementing the whole upgrade. Once they have the strategy and budget in place, they should stop any more investments in the current systems and conduct a pilot test at one of their flagship store to collect data of its outcomes. Ezra should make the investments in stages. For example, the current Pads used for ordering are inconvenient. They should be replaced with convenient equipment such as the PC’s. In addition, the Pads and POS are not connected. In order to improve the networking capabilities at each store, Ezra should switch from modem-based network to a broadband-based network. This will allow them to stay connected with the other stores as well as with the headquarters. POS terminals that operates on the outdated DOS system needs to be updated with a more modern and compatible operating system. As a result POS should have the customer based functionalities that will scored sales, returns, exchanges, etc. POS system should also handle functions such as inventory control, purchasing, and receiving and transferring of products to and from other locations. After the final stages, I strongly recommend to run the old and the new systems side by side, until the new system is operating smoothly. Finally, Ezra should use the internet to make online sales, and take advantage of the social media to promote itself. This can enhance their operations and ultimately increase revenue. Also, it will give them more competitive edge with the new competitors and the existing competitors. How to cite ZARA’s IT for Fast Fashion, Essays

Marketing Communications on Brand Development

Question: Discuss about the Marketing Communications on Brand Development. Answer: Introduction: The process of building and maintaining the marketing communications is an important aspect of the growth of the company where in the branding is the key to success and visibility of the company (Aaker, 2009). Australia, in recent times, has emerged as one of the rapidly developing economies in the world owing to the high end industrialization and entry into market sector like manufacturing and production of Automobiles and electronics that had earlier not been explored. This has lent a major competitive edge to the companies who wish to add a cost benefit to the products and services that are being offered to entertain the competition met at a global platform. In order to increase the revenues that are generated, each organization needs to engage in a lengthy and elaborate process of branding and image building (Balmer, 2011). This helps the company in seeking the market space that it needs to first introduce the product and then to define the space to retain. In either case, with the advanced use of Internet and IT, Branding has also been improvised with usage of internet and online tools to enhance the brand value of a company. This paper aims to understand the value of Branding and correlate it with the necessity of the marketing communications to engage in practical and customized branding practices. It also explores the impact of marketing process on branding. Hence, the choice of the research topic is well justified. The choice of Australia as a country can be correlated with the fact that Australia is the fastest emerging economy where in the recent years have seen tremendous change in growth, both in the economic reforms and the response of the international markets to Australian Products where Virgin Australia a popular Airlines Company was selected in the study. Problem Statement Marketing communications are the responsibilities of business towards its customers because they show impact on the success of the business. While considering the business responsibility, business and organizations are paying attention towards achieving a business goal and the brand objectives that are mentioned in a marketing communications plan. The plan is implemented by a business to owing to the activities as these brand agencies and communities make a difference in the business. How does a business achieve success and growth totally depends upon its involvement of brand responsibility and an interest in environmental issues that are trying to reduce. A business is mainly interested to create and produce such goods that are highly in need of the customers and are demanded as per the society. At this end, companies voluntarily engage in the brand activity and environmental concern. But the major problem identified was that most of the organizations are failing themselves in manag ing marketing communications for increasing and maintaining their brand image across global markets. Especially, Virgin Australia is facing huge issues in recent times in maintain their branding using effective marketing communication plans. Due to lack of effective use of marketing communication plans and strategies, Virgin Australia faced issues with its customers and competitors in terms of brand recall. Research Objectives Each research to be conducted has to follow a defined path towards the objectives of the research that has been predefined. This ensures that the research conducted justifies the selected subject and also provides a comprehensive display of research and findings that would be concluded once the data has been assimilated. The primary aim of the study is to identify the impact shown by marketing communications on branding process of the organizations by taking Virgin Australia as Example Company. In order to achieve the aim of the study, the objectives that need to be achieved are: To identify the marketing communication factors that influence the branding process of the organizations integrated with the relative trends of internal and external factors that promote or limit the growth of organizations. To study the role played by marketing communications in maximizing the brand value of the company To study the impact shown by marketing communication strategies upon branding To identify the marketing communication and branding issues seen in Virgin Australia To recommend certain marketing communication strategies and plans to Virgin Australia for overcoming its current branding issues. Research Questions What impact does marketing communications show upon branding process of the companies? Does an effective marketing communication strategy result in increased brand value? What branding and marketing communication issues are seen in Virgin Australia? What strategies should Virgin Australia follow to overcome its current issues? Project Justification The main objective of the research is to stimulate the data and the concern that the marketing communications plans are carried out for increasing organizational brands. This makes a clear understanding that the research methodology is applied and implemented at this end and the main aim is achieved by giving an understanding that marketing communications of the business is very important for any business to strive at the competition that is faced in the market. Even in the companies, where the corporate plans are set, the main and the primary objective of the company is to satisfy the customer and even the employee satisfaction. The research suggests that the marketing communications matter for each industry as customers do impact over the success of the company and they are affected negatively or positively as per the company treats them (Fiorina, 2009). The main objectives and the aim of the research is set to carry the research methodology in such a manner that it is reflected as considering the profitability of the business and even the brand response that is now an integral part for the organization success. Expected Research Outcome As defined, marketing communications is an enlarged concept that were in the companies integrate environmental concerns and the brand issues in a business operation and this may lead to interaction of customers for an existing and a voluntary bias. Marketing communications is actually about managing the change that in a socially responsible manner in some different manner (Kesaprakorn, 2009). This is the prime cause of the dependence between the practical reasoning that can be induced and the relationship a company is able to share with its customers. With the factor that the business is being monitored and scrutinized with the public eye, such a worry has been resolutely decided. In accordance with the work orders that have to be fulfilled there always remains an element where in the brand impact of the different action needs to be identified with respect to the impact of the business decisions (Fiorina, 2009). The research study is a very essential study that matters for the company to find out the importance and the results of marketing communications in the company. As it is an integral part, it becomes necessary to survey the results as per the research. The research literature presents an understanding as of why these plans are important and how marketing communication strategies increase product or service brand. There are various elements of a marketing mix where in the companies can apply different modes of branding such as traditional methods of advertising and Classical Marketing mix. Event and sponsorships create a socially responsible image for the company. Internet and marketing have been detrimental to the success of the Branding in case of Organizations in Australia owing to the visibility of the company such that the branding is able to seek its space in the market. It is also imperative to note that a justified use of time and resources along with brand media and internet branding techniques give the company an opportunity to increase the effective communication with the companies and a better opportunity in creating a brand Image. An infographic survey reports that more than half of Twitter and Face Book talk about or majorly promote a product that is associated with the customer on brand media (De Chernatony, 2010). Australia has seen a drastic change in the economy in recent years owing to the different reforms and political initiatives that were taken to liberalize the country in terms of business and exports. In order to meet the competition that surfaces in the global market, an appropriate marketing and Branding strategy is the most imperative factor in determining the success of the organization. Brand management: The marketing communication strategies have been helping Australian organizations improved the way in which the products and services are marketed. The usage of web marketing has increased among various organizations in Australia (Urde, 2012). Delivering competitive advantage: The organization implements IT-dependent programs such as organizational learning, customer intimacy and business process reengineering that proves to be very valuable in achieving business goals and objectives. This delivers the company with long term competitive edge over its rivals. Enhancing customer support as well as satisfaction: A higher level of customer satisfaction cannot be achieved by any organization until and unless it employs a real time effective customer support process. Some of the channels that the organization uses are webinar, brand media, online sellers, smart phone and email. The key marketing strategy was to maintain the customer relationship management (CRM) system to keep a record of valuable data for the purpose of gaining an understanding future trends and customer and if the customers are happy then the brand value increases. Conceptual Framework Figure 1: Conceptual Framework Source: Own Research Methodology There are different kinds of research methodologies used by researchers in different studies; qualitative and quantitative (Creswell, 2013). The research methodology that will be adopted to complete this research is qualitative research method. It will allow the researcher to gain a thorough understanding role played by marketing communications in increasing branding, and also gets to identify and analyse the effect of marketing communications role in increasing branding. This is because the qualitative research method primarily focuses upon determining the nature of the impact of something on affected population. In this case, the selected research methodology will help the researcher minimise the context error by making use of marketing information as part of the primary data collection technique. Qualitative research method requires a small focused sample instead of large random sample sizes (Creswell, 2013). Both primary and secondary data is analysed in most qualitative research papers. The primary data is the first-hand data or the data gathered from information source and has not undergone any examination or analysis previously. Conversely, the secondary data comprises information collected and examined by researcher through sources like media, journals, etc. The qualitative research methods that have been used here include in-depth interviews using open-ended questionnaire, and analysis of secondary data. A combination of diverse and different data types and sources has been used to conduct an effective research. The sources for information on the research topic include both types of data, i.e. primary data and secondary data. The primary data will be collected by means of conducting interviews. The sample size for carrying out the interviews for collecting primary information would comprise a total 50 research participants form Virgin Australia, where 25 are the customers of Virgin Australia and the rest 25 are the employees of Virgin Australia. In order to conduct the interviews, a questionnaire will be developed, which will comprise of open-ended and close-ended questions. The questionnaire will be emailed to employees and customers of Virgin Australia so that they can give their responses at their convenience. The primary data collection is time-consuming and hence data gathered through it is not sufficient to meet the requirements of this study. Hence, secondary research is also conducted to gather information. The secondary data, on the other hand, would comprise media reports, internet materials and published research. The secondary data will be carefully extracted, and thoroughly studied as well as analysed for drawing relevant inferences or conclusions. This research method is quick as compared to primary data collection method. In order to organize the study effectively, an action plan is created, which lists all the activities to be undertaken during the research. There are many activities to be undertaken during the study including finding a topic, seeking its approval, drafting the proposal, data collection, drafting the study and proof-reading it. In order to conduct the research the choice of the tools and methods relies on the subject and the final analysis that has to be derived. In the research topic that has been chosen, the various elements of the research such as type of research, philosophy of the research to be conducted and the methods of data collection need to be identified in accordance with the needs of the research paper. Qualitative research pertains to the process of research that depends on assimilating qualitative data where in the data collected pertain to non-numeric and abstract definitions and explanations of the concept. On the other hand, the other suitable approach would be to conduct a Quantitative analysis where in facts and numbers form the basis of the findings after the numeric and real time data has been evaluated (Creswell, 2013). As per the course of the research that is to be conducted, A Qualitative research will be conducted to analyze the present trends and marketing and branding process of Virgin Australia with an effective explanation of how marketing communication strategies induce the branding and subsequent growth. Data Types and Collection Methods: The data to be assimilated for findings and analysis is of two basic types. Primary data is the first hand data that is collected such that the research entails a process where in the data is assimilated through firsthand experience. This involves choosing a sample of respondents and relent participation in surveys, interviews and groups Discussions such that personal opinions and effects can be captured. On the other hand, secondary data collection is a process where in the research aims to attain the objectives by entailing a further study of the researches that may have been conducted prior. This involves a thorough and in depth study of books, journals, papers and articles that have been published on the same subject. For the chosen research subject, a mixed approach that would include a questionnaire for assimilating primary data and a detailed study of the previous articles, books and journals to complete the secondary research would be used. Population Sampling and Sample Size A Defined set of 50 research participants would be targeted for the survey that would be circulated either through email or in person such that the the present practices in the respective companies can be defined. Also, along with the questionnaire an interview with some of the employees and customers of Virgin Australia will also be conducted to develop case studies to further lend weight age to the study being conducted. Ethical Considerations A research needs to adhere to the ethics associated with the research in order to comply with the basis of the morale associated with the research. It has been ensured that the participation of the respondents was voluntary and not forced upon or leveraged in any circumstance. It has also been ensured that the privacy of the respondents has been maintained. Thirdly, the answers that were assimilated were kept under security in order to curtail and tampering and the details of the respondents have been strictly used in the process of the research and not distributed to any third party per say. Even though the research would be effectively planned and shall adhere to the timelines that have been specified, it might face certain limitations as per the norms and regulations to be followed. Based on Assumptions, some of the research limitations that can be faced are: More time should be allotted to the study for better efficacy of the results and findings Hesitation of the respondents in sharing the details of their companies Time constraint to conduct the interviews and surveys owing the dependence of the process on the availability of the respondents Limited access to internal company reports in case of case studies and secondary research Organization of the Study To make the study clear, it is divided into five chapters as Introduction, Literature Review, Research Methodology, Analysis and Discussion and Conclusion. This is the first chapter, which discusses the topic in brief. This chapter lists the research aims and research question that will be required to be addressed in the study. It also introduces the scope of the research and gives a brief of the following chapters This chapter will discuss the topic in detail and is based on the secondary data gathered by referring the peer-reviewed journals and articles. The focus will be on discussing the use of marketing communications in increasing organizational branding. Overall, the use of the effective marketing communications has reduced the barriers to innovation thereby blazing new paths to innovative business models, products and services. The company has used advanced technology to build a positive image in the technology industry. This chapter will provide account of the research method adopted to gather data in the study. Interviews will be conducted among employees and customers of Virgin Australia about their branding process and use of marketing communication strategies to gain brand advantages. Also, secondary research will be gathered in order to establish the research objectives. This chapter will discuss the responses of the employees and customers recorded by interviewing them. It also discusses the secondary data of the literature review. This chapter will conclude the study and provide recommendations for Virgin Australia in order to get branding benefits using marketing communication strategies. Gantt Chart A total time period of 12 weeks has been requested for the research. A periodic breakdown of the work structure can be given as: Action Plan / Time in Months 1 2 3 4 5 6 7 8 9 10 11 12 Selecting, Finalising and Justifying the Topic selected for the research Identifying the Research Aim and Objectives Developing the research methodology to be followed Completion of the Secondary research Drafting the Questionnaire Conducting the Surveys Conducting Interviews Assimilation and analysis of data collected Assimilating findings and conclusions Rechecking the document and proofreading Final Submission The Overall Budget The overall budget for the project was around $3000 because the study needs interviews and surveys that involves participants from different areas. Project Justification Overall it can be indicated from the above proposal that this study will be focusing towards a crucial area. The findings of the study can be used in the future to use enable the start-ups determine that how should companies use marketing communication for increasing brand value. Also, it can be indicated from the report that the use of marketing communication strategies by Virgin Australia has opened up many platforms to manufacture new products and cater to the needs of the consumers. The case of Virgin Australia a popular Airlines Company is taken in the proposal. The primary research will gather the opinions of customers and employees of Virgin Australia on their marketing and branding process. It is expected that they have highly benefited from it and also it has helped them cope with the competitive environment effectively. When CSR plans are thought to be implemented, the major objective is to have a good communication and even fulfill social responsibility. Social responsibility towards the suppliers, customers, community, government and colleage have become important because strong financial business is making ways to reach to their customers and give them benefits while communicating their needs and the reviews regarding the products or the services. It becomes a problem for the society when these strategies are not fulfilled because organizations are working for benefit of customers and primarily for Organizations. References Aaker, D.A., 2009.Managing brand equity. simon and schuster. Balmer, J.M., 2011. Corporate identity, corporate branding and corporate marketing-seeing through the fog. European journal of marketing, 35(3/4), pp.248-291. De Chernatony, L., 2010. Creating powerful brands. Routledge. Keller, K.L., 2013. Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, pp.1-22. Van Riel, A.C., Liljander, V. and Jurriens, P., 2011. 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